Phase two of the Advertising Research Foundations's Attention Measurement Validation Initiative studied the methods for measuring attention across providers and found that the various tools – from eye ...

Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.

Understand what makes creative campaigns effective using best practices, benchmarks and unique frameworks. Harness the force of creativity in your work by staying on top of best practices, benchmark ...

This report is based on the WARC GEISTE framework, which examines the key global trends that will be shaping marketing strategies over the coming year.

This report spells out the media landscape marketers face, and the clear benefits that a well-thought out Earned Media strategy can offer brands. Earned Media excels at generating culturally salient, ...

The weather may not have played ball, but out-of-home (OOH) has enjoyed a sizzling summer nevertheless thanks to the Olympics, Euros, Wimbledon, British Grand Prix, Glastonbury and more. This makes it ...

Identifies five trends that will shape marketing strategies of the alcoholic drinks sector in the coming year.

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive ...

This report highlights key findings from WARC’s annual survey of strategists worldwide and also unpacks three key themes considered pivotal to the future of strategy. Strategy’s positive impact can be ...

Looks at how Mars Petcare, a unit of Mars Inc., is leveraging three principles to help inform its marketing strategy. Mars Petcare bases its marketing on the principles of long-term thinking, valuing ...

The drop in luxury spending in China raised alarm bells, causing luxury brands to panic amidst slowing sales in the world’s second-largest economy. However, this signals the decline of luxury as we ...

Just five years ago, the idea that businesses owe more to society than fatter shareholder wallets was uncontroversial. Consumers, investors, and executives seemed to agree that corporations should ...